Storyboard

organisation

Research into similar products - Types of magazine that will advertise my album

Mixmag

I think Mixmag would advertise my product as it 'the worlds biggest dance music and clubbing destination' and the song I have picked would be a good song to play in a club. The target audience for this magazine is young, party people which is my aim. The colours are bright and vibrant which is what I want to include in scenes of my music video. The beat of my song is fast and upbeat.

Link to mixmag website

   

DJ mag

Link to DJ mag website

Drafting and planning - Theme and style of my video

It is important that there is a scheme to the entire video, yet each scene maintains individuality. This needs to be in both the set and the filming techniques and they need to stay within the 'rules' of the music video and follow the conventions. 

The main theme of my video is the negativity of drugs and alcohol and the bad affect they have on people and their emotions and judgement. I feel that this is an important theme and I want to get across the message that people use these things to get over their problems and try to make them forget things they do not want to remember but it does not work in this way.
This will be expressed through the colour scheme, camera angles, mise-en-scene and the actions on screen. The theme will be, whenever drugs are alcohol are used, there will be sadness.
There will be bright lights and dim lights to express the happy and sad time. 

Organisation - Blog improvements

This blog tracker was created before the 28th of November so I have a few blog posts since then.

Organisation - Colour Scheme

The two videos I have came across so far use a colour scheme to express the emotion in the story being told. 

The first video I analysed was 'Tove-lo - Habits.'

Click this link to see the Tove-lo music video analysis

I also discussed the colour scheme of this video in a blog post about colours.

Click this link to see the original potential colour scheme post

I have decided to look into colour schemes in further detail after I analysed the negativity in the 'Ed Sheeran - A team' video and realised how effective the black and white colour scheme was. 

Click this link to see the Ed Sheeran - A Team analysis

The colour schemes in these two videos are very different but still both express the emotions of the main characters in the story. 

In Tove-Lo - Habits, there is a slight purple wash over the video, that becomes more obvious when the video is darker and therefore more emotional. This is effective as purple is linked to depression and is known to be a sign of instability.

Here are some negative connotations of the colour purple: 

I like that the colour wash wasn't so obvious, so it is like it is adding to the effect without the viewer even knowing. I think this is a good way of doing it and I will consider it in my own music video. 

In Ed Sheeran - A Team, the whole video is in black and white which gives a depressing, sad effect to the entire story and meaning, The video is sad and is showing a troubled girl, so the emotions are expressed through colour.

 Black is linked to death which gives a scary vibe and it is also connected to nighttime and threatening situations. This is effective as night time is viewed as dangerous and is thought to be negative, As well as this, black is associated with mourning, evil and destruction and the unknown, which gives an eery effect.

White is usually viewed in a positive light, linking to innocence and purity which is contradictory to the music video as it includes prostitutes and drugs. This could have been done on purpose to show the contrast and draw attention to the negativity.

When white and black are mixed together, it creates the colour grey. The colour grey is known to be a dull and boring colour and is never the centre of attention. It can have the same connotations as black if it is a darker shade. It can be thought of as mysterious. Grey is linked to depression as when a person is depressed, it is thought that they see the world 'greyer' than people that are not depressed. 

Both videos are mainly in dark settings, which emphasises the emotion on screen and also brings out more. I will look into what lighting means in these videos. 

Meanings of dark and light 

Darkness is perceived negatively. It brings ideas of depression, fear and destruction. It can be associated with hiding, which brings out fear and gives the idea of isolation. It can also link to evil or lack of righteousness in some religions.

Light is usually seen to be positive. It refers to goodness and righteousness. It is often associated with intellect and realisation. In a light setting a person is usually more at ease and in comfort as it is seen as safer and more relaxing. 

Research into similar products

I wanted to look into and get ideas from videos that don't use lip syncing in them. In all three of these videos, there is minimal lip syncing or no lip syncing which is how I want my video to be. Each video tells the story of the song and is filled with actors playing out the roles of the characters in the stories. I have gained ideas about shooting away from the characters and not focusing on them at all times.